by Bill Brelsford | Oct 2, 2013 | B2B Content Marketing, Lead Generation
Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that...
by Bill Brelsford | Sep 24, 2013 | B2B Content Marketing
Small business owners can find it challenging to consistently create marketing content that educates and builds trust. Creating an editorial calendar for your content marketing sounds like a good idea—until you have to start filling it with ideas. Most small business...
by Bill Brelsford | Sep 17, 2013 | B2B Content Marketing
Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share...
by Bill Brelsford | Sep 9, 2013 | Professional Services Marketing
One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal, you need to know who your buyers are, where they are in their buying process, and what they...
by Bill Brelsford | Sep 3, 2013 | Lead Generation, B2B Content Marketing
The Point of View White Paper – a well-developed, core story about your business that’s documented in the form of a white paper or eBook, is the cornerstone of many educational content marketing efforts. This content dives deeply into what makes your firm...
