by Bill Brelsford | Jul 2, 2014 | Lead Generation
Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one...
by Bill Brelsford | Jun 12, 2014 | Professional Services Marketing
Yesterday was one of those days where I attended a lot of meetings and had the opportunity to enjoy several conversations with a variety of different people. Looking back at those those conversations at the end of the day, two of them stuck out in my mind because of...
by Bill Brelsford | May 28, 2014 | Professional Services Marketing
How picky are you about who you let into your sales pipeline? Do you place everyone who might have in interest in what you sell into your pipeline, or do you make them qualify first? This was an interesting conversation we had in our Sandler Sales President’s...
by Bill Brelsford | Apr 29, 2014 | Lead Generation
What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of...
by Bill Brelsford | Apr 15, 2014 | Lead Generation
As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be...
