by Bill Brelsford | Mar 18, 2014 | Marketing Strategy & Planning
How quickly do you and your organization make decisions? Do you make them quickly, or does each decision seem to be a long and painful process filled with uncertainty and doubt? In working with small business owners over the years I’ve noticed that those who have a...
by Bill Brelsford | Mar 13, 2014 | Professional Services Marketing
One of our major goals (if not the major goal) is to generate sales conversations. Depending on your business, that conversation may take place in person, on the phone, web meeting, or email. No matter what the medium, if you sales calls are not effective, your...
by Bill Brelsford | Feb 18, 2014 | Marketing Strategy & Planning
If you been through any sort of “marketing 101” education, you have undoubtedly heard about the three M’s – market, message, and media. You may also have heard this expressed as “getting the right message, to the right people, at the right time”. All three M’s are...
by Bill Brelsford | Jan 15, 2014 | Lead Generation
We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow-up, those activities are a waste of time and money. Some studies show that while it takes an average of 5 sales calls or contacts to close a deal, most...
by Bill Brelsford | Jan 8, 2014 | Lead Generation
In the last post, I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to make your marketing more effective to win more customers and increase your sales in the...
