by Bill Brelsford | Feb 18, 2014 | Marketing Strategy & Planning
If you been through any sort of “marketing 101” education, you have undoubtedly heard about the three M’s – market, message, and media. You may also have heard this expressed as “getting the right message, to the right people, at the right time”. All three M’s are...
by Bill Brelsford | Jan 15, 2014 | Lead Generation
We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow-up, those activities are a waste of time and money. Some studies show that while it takes an average of 5 sales calls or contacts to close a deal, most...
by Bill Brelsford | Jan 8, 2014 | Lead Generation
In the last post, I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to make your marketing more effective to win more customers and increase your sales in the...
by Bill Brelsford | Dec 17, 2013 | Professional Services Marketing
Are you an artist? My guess is most people who read this blog don’t consider themselves artists. I think you are an artist, here’s why. Last weekend I was listening to an online workshop conducted by photographer Joel Grimes. The topic of the workshop was... by Bill Brelsford | Dec 9, 2013 | Uncategorized
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
