by Bill Brelsford | Mar 22, 2019 | Lead Generation
On a recent visit, my young nephew asked if I had any ice cream… I had none to offer. Bad uncle! So we hopped in the car and went to 31 flavors. The excitement of getting ice cream was quickly replaced with the dilemma of making a choice. Which one is the best? What...
by Bill Brelsford | Mar 14, 2019 | Lead Generation
I’m NOT a fan of elevator pitches. Heresy coming from a marketing guy, right? Yes, I know EVERYONE tells you you need an elevator pitch. It may be the 1st thing you learned at that networking group you joined when you started in business. (The second thing you...
by Bill Brelsford | Mar 7, 2019 | Uncategorized
It’s not hard to find marketing advice these days. You can find advice: in books at webinars on blogs at networking events in magazines listening to podcasts from your uncle (who never had a business, but loves Wikipedia) etc. Part of your challenge as a... by Bill Brelsford | Oct 4, 2017 | Marketing Strategy & Planning
The consultants, trainers, and other professionals who experience consistent growth in their firms or solo practices have 8 specific marketing mindsets in common. By using these mindsets or “ways of thinking” they’re able to build a consistent stream...
by Bill Brelsford | Mar 30, 2017 | Lead Generation
Good marketing is all about relevancy. “Getting the right message, to the right people, at the right time”, you’ve heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more...
