by Bill Brelsford | Jun 19, 2019 | Marketing Strategy & Planning
“Gentlemen, this is a football.” That’s how Vince Lombardi started training camp in 1961. He wasn’t talking to beginners. He was talking to 3 dozen professional athletes. Athletes who had come within minutes of winning their championship the year before....
by Bill Brelsford | Jun 11, 2019 | Lead Generation
It’s no secret… Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultants get 60% of their new business from referrals. It’s also the area of marketing that brings...
by Bill Brelsford | May 23, 2019 | Uncategorized
Let me ask you a silly question… If you were throwing a dinner party, you’d want people to show up, right? But not just any people. Imagine if 50 strangers showed up – you don’t know them, they don’t know you or each other. Would the fact that your living...
by Bill Brelsford | Apr 12, 2019 | Lead Generation
Hello Mr. Reader, See that line above? The one with your name in it? That’s one form of using personalization in email. But it’s not the best one. Personalization can be a great tool to use in your email marketing. But personalizing is much more than...
by Bill Brelsford | Apr 5, 2019 | Marketing Strategy & Planning
The baseball season is upon us. Crazy early this year, isn’t it? And when it’s time to toss the ball around, it’s also time to toss around the stats. Baseball has stats for everything: There are stats for batting.Stats for...
![Email Personalization – More Than Just an [FName]](https://rebarbusinessbuilders.com/wp-content/uploads/2019/04/344c5f8713fa27c6ef181063a6e3d2e5.jpg)
