by Bill Brelsford | May 27, 2015 | Marketing Strategy & Planning
One of the first questions that comes up in a marketing discussion is “how can I differentiate myself / my company?”. Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily...
by Bill Brelsford | Oct 9, 2014 | Uncategorized
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each...
by Bill Brelsford | Sep 10, 2014 | Uncategorized
One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that...
by Bill Brelsford | Aug 12, 2014 | B2B Content Marketing, Professional Services Marketing
Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of...
by Bill Brelsford | Jul 22, 2014 | Professional Services Marketing
Unless your website is just an “online brochure”, there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you...
