by Bill Brelsford | Jul 2, 2014 | Lead Generation
Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one...
by Bill Brelsford | May 28, 2014 | Professional Services Marketing
How picky are you about who you let into your sales pipeline? Do you place everyone who might have in interest in what you sell into your pipeline, or do you make them qualify first? This was an interesting conversation we had in our Sandler Sales President’s...
by Bill Brelsford | Apr 29, 2014 | Lead Generation
A triggered email is an automated message sent because of something a person did, such as downloading an eBook or visiting your pricing page. A drip campaign is a set of messages sent in a fixed order on a fixed schedule, no matter what the person does. Drip runs on...
by Bill Brelsford | Apr 15, 2014 | Lead Generation
As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be...
by Bill Brelsford | Mar 13, 2014 | Professional Services Marketing
One of our major goals (if not the major goal) is to generate sales conversations. Depending on your business, that conversation may take place in person, on the phone, web meeting, or email. No matter what the medium, if you sales calls are not effective, your...
