What if you all your business came from referrals?

by | Marketing Strategy & Planning

What if I told you I could see the future and that the only new customers you are going to get in 2011 will come from referrals?

If you were armed with that knowledge, how would your behavior change from what you do today? Would the frequency of your communications with your existing customers change? Would the substance of those conversations change?

Would you broaden your offerings to your existing customers? Would you change the way you price your products and services?

How would your networking efforts change? Would you go to the same events or attend the same groups? Would you form your own groups?

Ok, back to the real world – what’s keeping you from doing any of the things you came up with when you thought about the questions above?

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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