Do you have a Top 10 list of prospects you want to meet?
Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers, colleagues, and prospects.
Small business marketers can also benefit from a top 10 list. A top 10 list for marketing looks a little different than one for sales. Rather than being a list of names, it is typically comprised of a role plus a need, want, or pain. A marketers top 10 list answers “Who do I want to reach?” or “Who do I want to find me?”. Here are a couple of examples:
- CFOs of construction companies who need to get invoices sent out faster
- Project managers who need a better way to collaborate with remote workers and outside consultants
- Sales people who feel they are wasting their time at networking events
Armed with this list, marketers (or owners in their marketing role) can quickly answer questions like:
- Should I advertise, if so where, and what should the ad say?
- What should I write about on my blog?
- Should I attend this networking event?
- Will this webinar generate any leads?
- Should I be active on social media? If so, what should I share via social media?
If you don’t have a top 10 list for marketing, I’d encourage you to create one and use it when answering questions similar to the ones listed above.
One more thing, there’s nothing magic about the number 10. You may only have a Top 3 list for marketing. The important thing is to have one and to use it to guide your marketing decisions.
