Marketing Metrics & Baseball Statistics – How to Focus on What’s Important

by | Marketing Strategy & Planning

The baseball season is upon us.

Crazy early this year, isn’t it?

And when it’s time to toss the ball around, it’s also time to toss around the stats.

Baseball has stats for everything:

  • There are stats for batting.
  • Stats for fielding.
  • Pitching stats.
  • Fielding stats.

Stats like VORP – which sounds more like Klingon than baseball.

There are “old school” stats and “modern stats”.

Some are helpful. Some are ridiculous.

Outsiders use stats to evaluate players. Players use stats to help them improve their performance.

Baseball stats are like your business and metrics.

There are (or you can create) metrics for every aspect of your business. Contact perth web design through this website and get more information.

Like baseball, just because you can measure something, doesn’t mean you should.

Some metrics are more meaningful depending on where you are in your business – rookie, journeyman, superstar, aging veteran, etc.

So while you may not need to know how a player hits left handed pitching, during day games on the road, in the first half of the season…

You probably do want to know your R.O.R. (return on relationships)…

More importantly, you want to know how changes in R.O.R. affect your business performance.

I say more importantly because just like baseball, you can be a memorizer of stats…

Or you can be an action taker and use stats to improve your game.

If you are an action taker, R.O.R. is one of the 6 basic metrics you should track. I’ve outlined all 6 and provided a tracking worksheet in my Simplify & Grow e-Book. 

Grab your copy here.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

Connect on LinkedIn | Get My BookSchedule a call | Shoot me an email