Accidental Genius

by | Business Books

Accidental Genius: Revolutionize Your Thinking Through Private Writing  by Mark Levy

This is a great little book (142 pages including the index) that teaches us how to use writing to improve our thinking. The author teaches us how to use "private writing" to produce the moments of genius that we are all capable of on a more consistent basis. Wonderful examples are disbursed throughout the book and each chapter ends with  "Point to Remember" and "Try this" sections that help you apply what you have just read.

This book is divided into 4 parts with the meat of the material beginning in Part Two, "The Six Secrets to Private Writing". The chapters in part three expand upon the concepts in part two, offering many practical tips and examples on how to use your writing to expand and improve your thinking. How to change your focus, hold a conversation on paper, "brain-dumping", and how to “extract gold from a business book” are a few of the gems contained in this section. Part four contains useful resources including a bibliography that serves as great reference for further learning.

I highly recommend this book to everyone!

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

Connect on LinkedIn | Get My BookSchedule a call | Shoot me an email