by Bill Brelsford | Oct 13, 2010 | Uncategorized
Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking... by Bill Brelsford | Oct 11, 2010 | Marketing
Fall is here and it’s getting to be that time of year when we start thinking about finishing the year strong and start making plans for next year. I’d like to spend the next few posts discussing how you can get your marketing system into shape to help you meet your... by Bill Brelsford | Sep 30, 2010 | Marketing
When it come to improving your business building efforts, it’s important to know if you have a sales problem or a marketing problem. Sales and marketing are often lumped together, but they require different skill sets and tools in order to be effective. Below... by Bill Brelsford | Sep 13, 2010 | Uncategorized
Creating a marketing system is not something that is accomplished over a long weekend. Rather, it takes a steady, consistent approach to create and maintain your marketing system. That’s where having a marketing calendar comes in. When I’m working with... by Bill Brelsford | Sep 1, 2010 | Marketing
This is the last post in this series about marketing for the newly promoted. Here is what we have covered so far: How to talk about what you do Understanding what your customer really buys Understanding your customers buying process Cross selling – spotting other...