by Bill Brelsford | Jul 21, 2010 | Marketing
Last week I posted a little about using personas as a tool for marketing your professional service firm. I mentioned that I first ran into personas in the software development world. Today I thought I would share a lesson that took me a little while to learn back... by Bill Brelsford | Jul 20, 2010 | Uncategorized
Personas are part of your marketing plan, and I don’t believe your plan is ever “done”. The value in the plan is the planning process. (See Tim Berry’s blog for more great info on biz planning). Whenever we create a plan or persona, we have to use assumptions and make... by Bill Brelsford | Jul 14, 2010 | Marketing
A long time ago (but still in this galaxy) I used to spend most of my day writing and customizing business software. I probably entered the software development world differently than most at the time – I learned how to write software to help me be a better... by Bill Brelsford | Jul 12, 2010 | Business Books, Marketing
I recently picked up Ardath Albee’s eMarketing Strategies for the Complex Sale (Amazon affiliate link).I really liked this book as I thought it presented a clear strategy for using eMarketing tools to attract prospects and nurture them as they progress through the... by Bill Brelsford | Jul 1, 2010 | Marketing
Whether you call it drip marketing, lead nurturing, or simply stay-in-touch marketing, having a systematic way to stay in touch with prospects and customers is an essential component of a professional service firm's marketing system. One of the marketing...