by Bill Brelsford | Dec 11, 2008 | Professional Services Marketing
RainToday has a nice set of tips for sales professionals who use LinkedIn. Here are a few of my favorites from their list: If your profile isn't complete, I might not trust who you are when you reach out to me – regular readers here are familiar with... by Bill Brelsford | Dec 4, 2008 | Marketing
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If... by Bill Brelsford | Nov 13, 2008 | Marketing, Professional Services Marketing
I’m often asked if social networking tools like LinkedIn, Facebook, etc., really work. Since I work with small business owners, “really work” means “do you get business from it”. In my experience, the answer is yes. Rather than rant about what these tools can do for... by Bill Brelsford | Nov 4, 2008 | Marketing, Professional Services Marketing
LinkedIn recently added several applications that allow you to collaborate and share information with members of your network. Two of those applications, BlogLink and WordPress, help you connect your blog to your LinkedIn profile. I am using the BlogLink application.... by Bill Brelsford | Oct 28, 2008 | Professional Services Marketing
When professionals strike out on their own, they seem to face their biggest challenges in the areas of sales and marketing. I know that sales has been a difficult area for me. The skills and attributes that make us good at technical and consulting work are not the...