by Bill Brelsford | Dec 10, 2007 | Marketing
When you work on narrowly defining who you want to work with (your ideal customer), you implicitly define who you will not work with. This makes many people uncomfortable. While it can be difficult to turn business away, keep in mind that not all business is... by Bill Brelsford | Nov 26, 2007 | Marketing
The Wall Street Journal has a nice report on the challenges that small business owners face when it comes to advertising. The article discusses alternatives to advertising – word of mouth, using the Internet to generate buzz, etc. The implication seems to be... by Bill Brelsford | Nov 9, 2007 | Marketing
Ok, I need someone to explain this to me. Almost every CRM package that I look at has a report that looks like this: Forecasted Sales x Probability of Closing = Potential Sale or Value of Opportunity x Probability of Closing = Expected Revenue ... by Bill Brelsford | Nov 4, 2007 | Marketing
As the end of the year approaches, it’s time to think about how to get profitable new clients to know, like, and trust you for the upcoming tax season. Here are some tips to help you get your marketing ship in shape so you can enjoy your most profitable tax... by Bill Brelsford | Nov 1, 2007 | Marketing
After managing existing customers, managing leads is probably the next thing people think of when they think of CRM. “Leads” means different things to different people; when I use “leads” I am referring to “suspects.” Suspects ->...