Over on Law.com, Bruce Marcus has an interesting article titled The Difference Between Doing and Managing Marketing (link no longer available). In this article, Mr. Marcus describes some of the progression of the marketing function in law firms and some of the common...
This post is mostly a reminder to myself but may benefit others as well. Not everyone wants to grow their business. Of course I know this intellectually, but, it is easy to assume that everyone does. These assumptions creep into our language and we may not even be...
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, is a wonderful instructional manual from Dan Roam that teaches you the power of visual thinking in four lessons – introduction to visual thinking, discovering ideas, developing ideas, and...
In this post, a sales and marketing manager for a small tax consultant office asks, "How can I get our tax consultancy noticed?". This post reminded me of a small, but important, mental shift that will improve the effectiveness of marketing your professional...
The May issue of Practical Accountant features an article outlining the struggles professional service firms encounter with their marketing function. The article is based on a survey conducted by the marketing and research firm The Bloom Group. Here are some of the...
