by Bill Brelsford | Jun 11, 2008 | Marketing
I recently had the opportunity to speak at a conference for massage therapists. As is true for most professionals, word-of-mouth, or referrals, was cited as the most important marketing strategy in building their massage practices. It was also the general consensus... by Bill Brelsford | May 15, 2008 | Marketing
This recent article in Website magazine lists their top 5 reasons to write a Press Release as: a way to generate organic traffic link building reputation management attracting bloggers and web 2.0 audience draw traffic from traditional media Granted this is a magazine... by Bill Brelsford | May 7, 2008 | Business Books
Mitchell Ditkoff’s Awake At The Wheel: Getting your Great Ideas Rolling (in an Uphill World) is a book about the creative process and how you can use the creative process to develop your ideas and bring them to fruition. Ditkoff wrote this book to help... by Bill Brelsford | May 1, 2008 | Marketing
This is a copy of a post I made a year ago, but since I seem to be having this discussion with a lot of folks recently, I thought I would repost it today. Incidentally, the folks at Versage do a much better job of making this argument than I do, so I encourage you to... by Bill Brelsford | Apr 7, 2008 | Business Books
When should I hire a sales person? Where do I find sales professionals? How do I interview sales people? I’ve hired a sales person – now what? What if I need to fire a sales person? These are just a few of the questions small...