by Bill Brelsford | Jul 27, 2007 | Marketing
A common fear I hear expressed by small business owners who are thinking about starting a blog is that the number of comments that will be left on their blog will require an inordinate amount of time to manage and maintain. In my experience, both with my own blog and... by Bill Brelsford | Jul 14, 2007 | Uncategorized
Over on his Planning, Startups, Stories blog, Tim Berry describes his Worst-Ever Business Plan Engagement in which the founders of a startup business abdicated the responsibility of their business plan to him, an MBA graduate student at the time. Tim’s story is... by Bill Brelsford | Jul 9, 2007 | Marketing
It seems like I have been having a lot of conversations around the subject of how to get more referrals lately. Small business owners love referral marketing because it is cheap and effective. The main cost is time spent seeking and following up with prospects.... by Bill Brelsford | Jun 20, 2007 | Marketing
Many small business owners fall into the trap of believing that the only way to improve their revenue is to use advertising to drive more traffic to their business. The model looks something like this – Traffic x Conversion Rate x Average Sale = Revenue. The... by Bill Brelsford | Jun 15, 2007 | Business Books
In his new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David Meerman Scott explains how new web tools & technologies are the best way to communicate directly with...