by Bill Brelsford | Jun 11, 2007 | Marketing
Marketing Sherpa has an interesting article on their website (Open Access until June 12th) titled How To Collect Higher Impact Testimonials From Consulting Clients: 7 Practical Tips. My favorite tip on the list is Tip #4 – Ask clients to describe how you helped... by Bill Brelsford | Jun 4, 2007 | Marketing
Lately, I have been reading and hearing a lot of comments about how advertising, particularly print advertising, doesn’t work for small businesses. Since advertising is often equated with marketing in small business, I also hear "marketing doesn’t... by Bill Brelsford | May 29, 2007 | Marketing
Did boring presentations exist before PowerPoint? Personal experience tells me that PowerPoint users do not have a monopoly on boring presentations. I also have never attended a presentation given by PowerPoint (or any other piece of software). However, I often hear... by Bill Brelsford | Apr 30, 2007 | Marketing
In presentations and on this blog, I talk a lot about selecting your ideal customers and firing existing customers who don’t meet that criteria. I try to emphasize the idea that the customers that pay you the most are not necessarily your ideal customers; you... by Bill Brelsford | Apr 2, 2007 | Business Books
Are ideas born interesting or made interesting? Chip & Dan Heath believe in the nurture side of the debate and their book Made to Stick identifies the six key qualities that your ideas need to be "understood, remembered, and have a lasting impact". The...