by Bill Brelsford | Mar 20, 2007 | Marketing
Usually when I post about referrals, it is in the context of marketing strategy. While having a referral system is a great marketing strategy, customer referrals are also a good leading indicator that you are delighting customers. Leading indicators are important... by Bill Brelsford | Mar 13, 2007 | B2B Content Marketing
Software developers struggle to keep “feature creep” under control. Feature creep often stems from trying to anticipate the needs of some abstract “user” as in “the user would find this button useful”. Feature creep brings all sorts... by Bill Brelsford | Feb 26, 2007 | Marketing Strategy & Planning
In the February edition of Optimize Magazine, Editor-In-Chief Brian Gillooly shares 3 questions he likes to ask CIOs and others to get them to expand their thinking beyond their day to day minutiae. The questions (which Guillory attributes to his colleague Bob Evans)... by Bill Brelsford | Feb 12, 2007 | Marketing
Over on the Duct Tape Marketing blog, John answers the question – "How long should it take for my marketing to work". You probably aren’t going to like the answer, but you should read it anyway. As John states – "…marketing is... by Bill Brelsford | Feb 6, 2007 | Marketing
This weekend, I received a nice marketing piece from Deloitte bundled with my copy of CFO magazine. It was a booklet titled Breathing Lessons (How CFOs can thrive under pressure). This book does a very nice job of identifying their ideal customer – Chief...