by Bill Brelsford | Jul 30, 2007 | Marketing
This is another fear that I hear from small business owners who are considering whether or not they should blog. This is perfectly understandable – no one wants to have their dirty laundry hung out in the front yard for everyone to see. However, when you do make... by Bill Brelsford | Jul 27, 2007 | Marketing
A common fear I hear expressed by small business owners who are thinking about starting a blog is that the number of comments that will be left on their blog will require an inordinate amount of time to manage and maintain. In my experience, both with my own blog and... by Bill Brelsford | Jul 26, 2007 | Marketing
During the past 2 weeks when I have been talking to folks about using blogs as a marketing tool, I have hearing a lot of misconceptions about blogging in the small business arena. I’d like to address some of the more common misconceptions that I run into in my... by Bill Brelsford | Jul 14, 2007 | Uncategorized
Over on his Planning, Startups, Stories blog, Tim Berry describes his Worst-Ever Business Plan Engagement in which the founders of a startup business abdicated the responsibility of their business plan to him, an MBA graduate student at the time. Tim’s story is... by Bill Brelsford | Jul 10, 2007 | Marketing
In yesterday’s edition of his e-mail newsletter Alertbox, Jakob Nielsen argues that you should spend your time writing in-depth articles rather than making blog posts. His article contains charts and statistical data that seem to argue that the more posts you...