by Bill Brelsford | Jul 9, 2007 | Marketing
It seems like I have been having a lot of conversations around the subject of how to get more referrals lately. Small business owners love referral marketing because it is cheap and effective. The main cost is time spent seeking and following up with prospects.... by Bill Brelsford | Jun 20, 2007 | Marketing
Many small business owners fall into the trap of believing that the only way to improve their revenue is to use advertising to drive more traffic to their business. The model looks something like this – Traffic x Conversion Rate x Average Sale = Revenue. The... by Bill Brelsford | Jun 15, 2007 | Business Books
In his new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David Meerman Scott explains how new web tools & technologies are the best way to communicate directly with... by Bill Brelsford | Jun 11, 2007 | Marketing
Marketing Sherpa has an interesting article on their website (Open Access until June 12th) titled How To Collect Higher Impact Testimonials From Consulting Clients: 7 Practical Tips. My favorite tip on the list is Tip #4 – Ask clients to describe how you helped... by Bill Brelsford | Jun 4, 2007 | Marketing
Lately, I have been reading and hearing a lot of comments about how advertising, particularly print advertising, doesn’t work for small businesses. Since advertising is often equated with marketing in small business, I also hear "marketing doesn’t...