by Bill Brelsford | May 29, 2007 | Marketing
Did boring presentations exist before PowerPoint? Personal experience tells me that PowerPoint users do not have a monopoly on boring presentations. I also have never attended a presentation given by PowerPoint (or any other piece of software). However, I often hear... by Bill Brelsford | May 2, 2007 | Marketing
In yesterday’s post, I mentioned that I prefer to use the term customer vs. client. While I realize this post won’t change the world’s mind and I don’t intend to start a religious war with this post, I do think the words we use are important.... by Bill Brelsford | Apr 30, 2007 | Marketing
In presentations and on this blog, I talk a lot about selecting your ideal customers and firing existing customers who don’t meet that criteria. I try to emphasize the idea that the customers that pay you the most are not necessarily your ideal customers; you... by Bill Brelsford | Apr 2, 2007 | Business Books
Are ideas born interesting or made interesting? Chip & Dan Heath believe in the nurture side of the debate and their book Made to Stick identifies the six key qualities that your ideas need to be "understood, remembered, and have a lasting impact". The... by Bill Brelsford | Mar 20, 2007 | Marketing
Usually when I post about referrals, it is in the context of marketing strategy. While having a referral system is a great marketing strategy, customer referrals are also a good leading indicator that you are delighting customers. Leading indicators are important...