by Bill Brelsford | Oct 16, 2006 | Marketing
While reading Seth Godin’s small is the new big , I came across the entry The Two Obvious Secrets of Every Service Business. The "secrets" are 1) Take Responsibility and 2) Pay Attention to Detail. This reminded me of one of the obvious, but... by Bill Brelsford | Sep 18, 2006 | Business Books
In Winning The Toughest Customer (The Essential Guide to Selling To Women), Delia Passi shares advice for improving your sales process to better serve all of your customers; both men and women. The author explains the need for a new level of selling, target selling,... by Bill Brelsford | Aug 22, 2006 | B2B Content Marketing
Today I was talking with a friend about marketing ideas for his business. He felt frustrated because not only does marketing take up a lot of time, but it also generated a lot of time consuming work in follow up and other related activities. He’s right. Growing your... by Bill Brelsford | Aug 15, 2006 | Business Books
Accidental Genius: Revolutionize Your Thinking Through Private Writing by Mark Levy This is a great little book (142 pages including the index) that teaches us how to use writing to improve our thinking. The author teaches us how to use "private... by Bill Brelsford | Jul 25, 2006 | Business Books
The Game of Work by Charles A. Coonradt In The Game of Work, Charles Coonradt shows us the parallels between business and sport. Scorekeeping and defining the field of play in business are some of the principles explained by the author through...