[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk...
Regular readers will notice I have been posting at a lower frequency lately. Contrary to the title of this post, it’s not that I’ve been too busy to post. I’ve been posting less frequently because I have been to trying to follow my own advice about talking less...
One of the challenges professional service firms face when starting a blog is consistently coming up with topics to write about. Back in September of 2008, I offered 5 tips to find topics to blog about. Here are three more tips for finding topics to blog about:...
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing...
What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who...
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't...
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a...
Software developers struggle to keep "feature creep" under control. Feature creep often stems from trying to anticipate the needs of some abstract "user" as in "the user would find this button useful". Feature creep brings all sorts of problems to a project, not the...
Today I was talking with a friend about marketing ideas for his business. He felt frustrated because not only does marketing take up a lot of time, but it also generated a lot of time consuming work in follow up and other related activities. He’s right. Growing your...