Sell sheets for professional services firms sales enablement materials
Marketing Tips & Advice
for Consultants and Service-Based Businesses
Why your firm doesn’t need a USP and what to do instead
You've heard it a thousand times: "You need a clear USP to stand out." Every marketing book, consultant, and agency says the same thing. Find your unique selling proposition. Claim your space. Be different. There's just one problem: most professional service firms...
Sales Email Templates for Professional Services: Convert More Prospects Without Sounding Like Everyone Else
Generic sales emails don't work for professional services. When you're selling expertise (consulting, legal work, strategy, creative services), you can't copy-paste your way to new clients. Your prospects aren't looking for another vendor. They're looking for someone...
Sales Enablement Copywriting Assets for Professional Services
How to Close Deals Faster & Defend Premium Fees Sales enablement copywriting assets matter because they make it easier for a buyer to say "yes." In professional services, most firms don't lose deals because of capability. They lose deals because prospects don't...
What Type of Salesperson Is Your Website? Identify Its Personality and Optimize for Conversions
If your website were an employee on your sales team, would you give it a promotion or show it the door? This isn't just a hypothetical question. Your website is your most persistent salesperson, working 24/7 without breaks. But like any salesperson, it has a distinct...
How to Craft B2B Offers That Sell – 10 Essential Components – With Examples
Before you invest another dollar in advertising campaigns...before you purchase that expensive lead generation software, and before you try to optimize your sales process— Stop. None of these efforts will deliver the results you're hoping for if your fundamental offer...
How to Use Grok for B2B Sales – 10 Nonconventional Use Cases (With Examples)
Picture this: you’re mid-pitch, and your prospect throws a curveball about a competitor’s pricing—do you freeze or fire back with real-time intel? Preparation and practice help avoid "the freeze." And AI can help with that. Most people think AI is just for churning...
Simplify Complex B2B Sales with Sales Enablement Content
The Changing Scene of B-to-B Selling Selling isn't what it used to be. Forget winning over just one person...now you need to impress six to eighteen individuals, each with unique interests. Traditional pitches don't cut it anymore. What works now? Strategic sales...
Creating a B2B Case Study: What to Expect When You Hire a Writer
Executive Summary If you've never worked with a case study writer, this step-by-step guide shows you what to expect, along with tips for getting the most out of your investment. Note: This is a lengthy post - refer to the Table of Contents on the left if you are...