Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you...
How well do you leverage your alumni network? LinkedIn has long provided ways for you to search for and connect with fellow alumni. The new alumni mapping tool makes it easier to start with your pool of alumni (or alumni from a different school) and then drill down to...
Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads,...
[This post has been updated here] [scroll down for a video demo of the steps in this post] Have you ever tried to review someone’s LinkedIn contacts before a networking meeting to see if they know anyone you would like to meet? If so, you'll know that it can be...
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a...
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their "move from creative excellence to content excellence". Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big brand”...
Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,...
We've all heard the advice that if you want to grow your business you need to focus on the things you do well and delegate the rest to others. When it comes to putting that advice into practice, many of us come up short. I am just as guilty of this as anyone else....
Today I read an interesting post on the Neuromarketing Blog that asked public speakers about their Q-Ratio. Taken from Eric Bergman’s Five Steps to Conquer 'Death by PowerPoint' , the Q-Ratio is calculated by dividing the number of questions received from the audience...