Visitors to your website use all different types of devices. Mobile browsing is becoming more popular every day. Desktop monitors are getting larger, but does that mean they are displaying more of your site? Depending on how tech savvy your ideal customers are, the...
Marketing Tips & Advice
for Consultants and Service-Based Businesses
Characteristics of Effective Lead Magnets
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names - bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what you call...
Putting What You Learn at a Marketing Workshop Into Practice
It's the day after a workshop and I am faced with the same situation that we all face... How do I catch up on the work that piled up yesterday and make sure I start implementing my ideas from the workshop? Here are some of the ways I try to tackle this problem. I...
Creating Marketing Follow Up Sequences
In marketing we spend a lot of time talking about lead generation. But the key to turning leads into business is in the follow up. Without a planned, consistently executed follow-up system, a good portion of the time and money spent on generating leads will go to...
LinkedIn’s Stolen Passwords and Updated Privacy Policy
As you may have heard, LinkedIn was the victim of a hacker last week. Many passwords were stolen an published on an unauthorized website. This serves as a good reminder that we need to protect our information on the internet and pay attention to good security...
3 Tips for Keeping Your Google Reader Relevant
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your...
9 Press Release Formatting Tips
Press releases can be a great tool for promoting your small business. Don't let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title Case” for...
Word of Mouth Marketing: Book Review
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)...
What Small Business Can Learn From Google’s Knowledge Graph
Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you...