In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions....
Marketing Tips & Advice
for Consultants and Service-Based Businesses
Does my small business need lead scoring?
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help...
5 Press Release Ideas for Small Businesses
Press releases, both online and traditional, are a powerful but often overlooked small business marketing tool. Many businesses think they have to wait until they have a “big story” before they think about using news releases. As with most marketing tactics, success...
Don’t Fall Off The (Google) Map
Recently some business owners have found that their Google local map listings have disappeared entirely without any warning or explanation. According to the experts at SearchEngineNews, there is an obscure passage in the Places Help Files that explains the problem:...
6 Tips for Getting More From Your Email Marketing
Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. Before you go on about it, one golden rule would be that in order for email marketing to be...
LinkedIn’s “People You May Know” Gets a Facelift
LinkedIn recently announced they will be rolling out some changes to their People You May Know feature to make it easier to grow your network. You can see the new features by using this link. The first thing you will notice is the change to the interface. The new, 2...
Virtual Networking is Still Real
Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll...
What to look for when hiring marketing help
As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question...
Getting Better Results from Your Networking Efforts
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their...