Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and...
Marketing Tips & Advice
for Consultants and Service-Based Businesses
Marketing Momentum
In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building...
LinkedIn – Why I Want To Talk Before I Link To You
LinkedIn is the first online social networking site that I joined and it is still my favorite. I have met a lot of great people on LinkedIn and worked on some interesting (and paying) projects because of the relationships that started on LinkedIn. Today I thought I...
Marketing Courage–Knowing When To Say No
Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you...
Marketing Strategy – Channels vs. Function
Marketing strategy before tactics - if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point your...
3 Tips To Avoid The Mobile Trash Can
Many of us try to keep our email inboxes under control by periodically checking them using a phone or other mobile device. Many people are using their smart phones as their primary “computer”; they do not have a laptop or other computer at home. As this trend...
Do The Work!
When I attended the most recent Duct Tape Marketing Consultant’s annual gathering, one of the items in my gift bag was a small book – Do The Work! Overcome Resistance and get out of your own way, by Steven Pressfield. At just under 100 pages, this is one of those...
Focusing On Customers – Evernote’s Ambassador Program
Evernote is one of my favorite tools and I’m becoming a huge fan of their company too. Evernote’s stated goal is to “give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they...
Every Door Direct Mail – Easily Reach Nearby Customers
If you are looking to generate customer traffic from nearby neighborhoods, then you will want to check out the new Every Door Direct Mail program from the US Postal Service. The Every Door Direct Mail program allows you to reach people in a neighborhood, zip code, or...