Sales enablement materials serves two distinct audiences: internal sales teams who need resources to sell effectively and external prospects (or target audience) who require information to make informed buying decisions. This article explores the various types of...
Unlike traditional marketing copy, which aims to attract a broad audience, sales enablement content targets specific needs and situations faced by sales professionals. This distinction is crucial when crafting messages and materials that drive conversations and...
Shortening your sales cycle - that's what sales enablement copywriting is all about. In this article, we’ll dive into proven methods and best practices that will help you create effective sales enablement content. From identifying customer needs to leveraging...
We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are: Research and Discovery Writing, Editing, and Wireframing Validating and Testing Deployment and/or Promotion Each step is described in...
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and stayed...
Every consultant should have a newsletter (or 3) to grow their practice. Click here to learn more…
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to "raise their hand," - indicating they are looking for a solution like yours. Your lead magnet is just one component of...
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...