Whether you're using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising - you've probably asked... What's a good conversion rate for my landing page? And it can be tough to find a good...
[updated for 2025] LinkedIn changes its interface frequently, but one thing has remained consistent: a person’s Activity section can reveal valuable insight into what matters to them professionally. Used correctly, the Activity Feed helps you: Prepare for meetings...
When you are trying to grow your referral network, you'll get better results when you can be specific about who you would like to meet. Note - I've written about this a couple of time - first in 2013 and again in 2017. The LinkedIn interface has changed a lot since...
Most business owners dream of having more Freedom of Time when they strike out on their own… But for many, free time is quickly relegated to the "nice to have" or "someday" list. As the day to day responsibilities of growing a business begin mount, free time...
"Gentlemen, this is a football." That’s how Vince Lombardi started training camp in 1961. He wasn’t talking to beginners. He was talking to 3 dozen professional athletes. Athletes who had come within minutes of winning their championship the year before. The team...
It’s no secret… Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultants get 60% of their new business from referrals. It’s also the area of marketing that brings...
Let me ask you a silly question... If you were throwing a dinner party, you’d want people to show up, right? But not just any people. Imagine if 50 strangers showed up - you don’t know them, they don’t know you or each other. Would the fact that your living room was...
![Email Personalization – More Than Just an [FName]](https://rebarbusinessbuilders.com/wp-content/uploads/2019/04/344c5f8713fa27c6ef181063a6e3d2e5.jpg)
Hello Mr. Reader, See that line above? The one with your name in it? That's one form of using personalization in email. But it's not the best one. Personalization can be a great tool to use in your email marketing. But personalizing is much more than including...
The baseball season is upon us. Crazy early this year, isn't it? And when it's time to toss the ball around, it's also time to toss around the stats. Baseball has stats for everything: There are stats for batting.Stats for fielding.Pitching...