Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to outsource) can save you a lot of frustration and money.
Sometimes the knowledge and skills we need are related to the tools we are using to implement this tactic. For example, if we decided to use a software program to help us stay in touch with our strategic referral partners, we may need to learn how that program works and how to use it effectively.
Learning new skills doesn’t only apply to technology. We know that we need to do things like network and have one-on-one conversations with potential strategic referral partners, but how many of us have been taught how to carry on a structured conversation that will move us towards our goals? Developing our skills in these conversations is often the difference between networking that only leads to “meeting a bunch of nice people” and networking that leads to business opportunities.
Once we have identified the knowledge and skills required to successfully implement a marketing tactic, we are in a better position to evaluate which we possess in-house and which we may need to learn or outsource.
