Do The Work!

by | Business Books

When I attended the most recent Duct Tape Marketing Consultant’s annual gathering, one of the items in my gift bag was a small book – Do The Work! Overcome Resistance and get out of your own way, by Steven Pressfield. At just under 100 pages, this is one of those books that you can read quickly, but you will want to read more than once because it is packed full of great advice.

I believe the subtitle of the book says it all; we can all achieve our goals, we just need to recognize and overcome resistance and get out of our own way.

The book follows the path you would take from starting a project to completing and delivering it. Just like your project, the book contains three sections- beginning, middle, and the end. Pressfield points out all of the predictable resistance points that you are likely to encounter along the way.

One of my favorite parts of the book is the poem on the back cover:

A child has no trouble

believing the unbelievable,

nor does the genius

or the madman.

It’s only you and I,

with our big brains

and our tiny hearts,

who doubt and overthink

and hesitate.

If you want to stop thinking about what you could have done and start accomplishing more, push aside that big brain of yours, go buy this book, and put the wisdom inside of it to work.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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