Changing your mindset is one of the most powerful things you can do to grow your referral business. Start today to make referrals an expectation of doing business with you.
Going back to Monday’s post, you have to first deserve referrals. Then, make sure you communicate to all of your customers that because you are going to do such good work for them, that part of their responsibility in the relationship is to provide referrals. Give them the tools they need to make it easy for them to give you highly qualified leads.
Be creative in providing incentives for others to give you referrals. You can offer discounts, points, credit towards purchases, etc.
Building a referral system can be a major component of your marketing system. For some small business owners, it is their primary business building strategy.
If you are interested in learning more about creating a referral system, contact me for a free strategy session.
