It’s not hard to find marketing advice these days.
You can find advice:
- in books
- at webinars
- on blogs
- at networking events
- in magazines
- listening to podcasts
- from your uncle (who never had a business, but loves Wikipedia)
- etc.
Part of your challenge as a business owner is separating the good advice from the bad.
Marketing Advice – Good vs. Right
But there’s another challenge…
One that can make a difference between success and frustration.
One that can save you from wasting lots of time and money.
That challenge is identifying the good advice that actually APPLIES to your situation. In other words, the right marketing advice for your business.
Your business. Your goals.
Many “marketing experts” like to pretend like there is only 1 way to grow a business.
However:
- Not all businesses need to attract 10’s of thousands of leads
- Not all businesses need thousands of clients
- Not all business owners want to change to a teaching or group coaching model
- Selling $7 products doesn’t may not make sense for your consulting business (it doesn’t)
In fact, most consulting businesses only need a few new clients every month. To achieve that, they only need a few things:
- They need a system in place to meet new people to talk to.
- They need tools to stay in touch with people they meet until those people are ready to buy.
- They need a systematic way to orchestrate referrals.
There’s lots of great marketing advice available today. Make sure you pick the advice that applies to you before investing your time and hard earned money.
P.S. – Want help figuring out which type of marketing system is right for you? Get in touch here.
