With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons (Google +1, Facebook Like, Tweet This, etc.) on your web properties. Sometimes, the meaning isn’t just figurative, but literal. What I mean is, the content of your website must be written in such a way that even someone in Africa must obtain a swahili translation of your website. That is to say, nothing must be lost in translation.
“Easier and more obvious” is great marketing advice, which makes me wonder why we don’t hear this advice more when it comes to other marketing tactics. Maybe it’s because putting buttons on webpages is fairly easy, particularly when compared to simplifying our communications to make them “easier and more obvious”.
Are there areas of your business that could benefit from becoming ““easier and more obvious”?
How about referrals? What can you do to make it easier for people to refer others to you? Can you be more obvious about who you help and what problems you solve?
Can you make it easier for your existing customers to learn about the other products and services that you provide?
Like most professional service providers, I’m sure you care about your customers – but is it obvious that you care?
How about your pricing? Is it easy for prospective customers to understand? Do your existing customers know what their bill will be for any given month? Or are they frequently surprised when they receive your invoice?
What other areas of your business could be easier and\or more obvious?
