Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is that people don't buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision making...
Dear Mr. Blogger, I would like to gain some benefit from the hard work you have put into creating and maintaining your blog but before I can do so, I need you to do a little homework for me. Please send me a list of the topics you like to post on your blog, the number...
Google recently teamed up with Keller Fay Group (a word of mouth and research company) to study the relationship between word of mouth conversation and the internet. Their study, based on 3,000 responding adults- concludes what most professional service providers...
One of my goals for Rebar is to keep our marketing services relevant and responsive to needs of professional service firms like yours. I make a habit of soliciting feedback from customers, prospects, and strategic partners to make sure we are addressing their real...
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an...
Over on Marketo’s B2B Marketing blog, Maria Pergolino has a good post about Benefits of Online Surveys for B2B Marketers. As I’ve written here before, I believe that professional service firms can make good use of online surveys, but they should supplement, rather...
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,...
Leyl Master Black has an interesting article on Mashable.com that asks Should You Outsource Your Social Media Efforts? (note - The article is no longer available on Mashable.) Leyl poses four questions to consider when deciding whether or not to outsource your social...
Do you struggle with finding things to write about on your blog?. I’ve been posting here since July 2006 and just like everyone else, I often struggle to find something to write about. Here are the top 5 things that help me when I’m struggling with writing: Stick to...