Today I was talking with a friend about marketing ideas for his business. He felt frustrated because not only does marketing take up a lot of time, but it also generated a lot of time consuming work in follow up and other related activities.
He’s right. Growing your business takes time and effort. Your task list seems particularly daunting when you are starting your marketing system. This frustration prevents many business owners from working on their marketing at all.
One technique to combat the feeling of being overwhelmed is to use a wall sized (you want something “in your face”) calendar to schedule marketing appointments with yourself. By breaking your tasks down to manageable sizes and working on them on a regular basis, you will create your marketing system with much less stress than trying to do everything at once.
Marketing is a process, not an event. Developing the habit of setting marketing appointments with yourself is a key to consistently attracting new customers.
