Marketing for the newly promoted

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Getting promoted in a professional service firm can often feel like a blessing and a curse. A blessing because we all like to be recognized for our hard work. We also like the raise in our salary.

It can often feel like a curse because we are often asked to do things we don’t know how to and probably won’t be trained to do. The two areas that immediately come to mind from my past are 1) leading others and 2) developing business.

Today I created a quick list of business development related topics that, knowing what I know now, I wish I had learned earlier. I plan on using this list for an upcoming series of posts. I’ll update the lists below with relevant links as I go.

What have I left off the list?

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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