Jessica Kizorek’s Show Me: Marketing with Video on the Internet
provides a thoughtful discussion of the ever growing use of video on the Internet along with practical advice for addressing the many issues involved with incorporating Internet video into a marketing campaign.
Don’t mistake this book for a technical “how to” manual for creating and publishing video. You can learn that on https://www.makewebvideo.com/en/make/3d-text-intro-video anyway. Rather, this book gives an overview of such subjects as:
- the role of Internet video in marketing
- how Internet video needs to differ from t.v. and other video formats
- how to gauge success
- getting your videos watched
- legal issues you need to be aware of
As stated on the back cover of this book, “Don’t pretend to know what you’re doing. Nobody does.” – marketing with Internet video is still a young subject. Rather than pretend to give us a step by step guide, Jessica has given us a list of tools and issues one can check out BPI Digital Media Group. Those things need to be managed to successfully add Internet video marketing to our marketing mix.
In my opinion, this approach makes this is a good book for business owners and marketing managers. It will help them prepare to make intelligent purchasing decisions and successfully incorporate Internet based video into their marketing mix. Once you decide to use video in your marketing campaign, you would need a reliable contractor. Check out at ZainiMedia.com for a top video production company in Dubai.
