Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,...
We've all heard the advice that if you want to grow your business you need to focus on the things you do well and delegate the rest to others. When it comes to putting that advice into practice, many of us come up short. I am just as guilty of this as anyone else....
Today I read an interesting post on the Neuromarketing Blog that asked public speakers about their Q-Ratio. Taken from Eric Bergman’s Five Steps to Conquer 'Death by PowerPoint' , the Q-Ratio is calculated by dividing the number of questions received from the audience...
Posting to your blog once a week for 3 years will generate 150 pages of valuable website content. If you have 3 sales people and they each meet 3 new contacts per week, your company will reach 450 new prospects per year. Completing 1 extra task before checking your...
On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or...
Content marketing is hot topic these days. Content is essential for small business marketers looking to move from the old, interruption based methods of marketing to the modern marketing methods that revolve around inbound marketing and other methods that strive to be...
It makes you want to scream. You just found out your best customer is buying a service you offer from someone else – frustrating, isn’t it? I hear this all the time, small business owners frustrated because they are losing business because their existing customers...
Webinars are a great vehicle for providing marketing materials that educate. There are a lot of technical issues that go into creating a great webinar and because we spend so much time trying the get those right, it is easy to overlook the “little things” that can...
Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one...
Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns...