Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns...
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this...
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this...
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if...
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your...
Press releases can be a great tool for promoting your small business. Don't let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title Case” for...
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)...
Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you...
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions....
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help...