Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this...
The key to effectively using social media for growing your small business isn’t picking the right tool, or determining the right number of hours per week to spend on social media, or any of the other myriad of tips and tricks we hear every day. The key to effectively...
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this...
I’ve written before about creating marketing follow up sequences as part of your marketing system. Follow up sequences related to lead generation activities (web site downloads, webinar attendance, etc.) are the most common starting place for adding follow up...
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if...
In marketing we spend a lot of time talking about lead generation. But the key to turning leads into business is in the follow up. Without a planned, consistently executed follow-up system, a good portion of the time and money spent on generating leads will go to...
As you may have heard, LinkedIn was the victim of a hacker last week. Many passwords were stolen an published on an unauthorized website. This serves as a good reminder that we need to protect our information on the internet and pay attention to good security...
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your...
Press releases can be a great tool for promoting your small business. Don't let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title Case” for...
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)...