Press releases, both online and traditional, are a powerful but often overlooked small business marketing tool. Many businesses think they have to wait until they have a “big story” before they think about using news releases. As with most marketing tactics, success...
Recently some business owners have found that their Google local map listings have disappeared entirely without any warning or explanation. According to the experts at SearchEngineNews, there is an obscure passage in the Places Help Files that explains the problem:...
Today's post is by guest author and Kansas City Sandler Sales trainer, Dan Stalp. I know from first hand experience how easy it is to get caught in the trap of unpaid consulting. As Dan points out below, it's a common trap when selling services. Brad has been selling...
[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk...
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,...
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by...
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you...
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my...
Over the weekend, I found this short video from Tom Peters where he shares his views regarding thoughtfulness as a key to success. (If you can't see the video, click here) So what do you think about the role that thoughtfulness plays in your business?
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing...