I’ve noticed (via my search logs) an uptick in people coming to my site looking for unique marketing ideas for accountants and tax preparers – so here are a few ideas business practices \ marketing ideas to help get the creative juices flowing:
Pay me later (or sooner)
As an accountant, you have a clear insight into your client’s cash flow. You may even have a better understanding of it than they do. Do you take that into consideration when billing for your services? Rather than talking about being a “valued partner” or a “trusted advisor” stand out from the crowd, show you understand your client’s business, and bill them when it is easiest for them to pay.
My accountant can beat up your accountant
Which accountant would you rather be a) the one who’s client tells people “my accountant saved me a thousand dollars on my taxes” or b) the one who’s client tells everyone, “I’ve gotten thousands of dollars in new business this year from my accountant”? Though, prompt advice on tax services is also useful.
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As an accountant, you are in a unique position to know what your clients need and which of your clients can help them fill those needs. Play an active role in connecting your clients who can do business together. Take them both to lunch, introduce them, tell them why you thought they should meet. Help your clients grow their business and watch your practice grow right along with them.
Child Labor
Got clients with kids? Ok, kids of legal working age? How about clients who need seasonal help? Maybe you need seasonal help?
How big of a win-win-win deal can you put together by helping one of your client’s children make some money and gain some valuable experience while at the same time helping another client with a seasonal workload? Think those clients will jump the next time someone offers them a slightly lower hourly rate?
Bonus
Implement any one of these ideas and you also have an instant PR story. Your local business newspaper would love to hear about unique ways you are helping your client’s grow their business.
Do you have a favorite way to market your practice by helping your client’s grow? Leave a comment and tell me about it.
