One of the challenges professional service firms face when starting a blog is consistently coming up with topics to write about. Back in September of 2008, I offered 5 tips to find topics to blog about. Here are three more tips for finding topics to blog about:
- Guest blogging – Most of us have other professionals in our network who do similar work, but have a slightly different view point or way of expressing themselves. Ask them to contribute posts to your blog. Volunteer to contribute posts to other blogs – it can be a great way to be found by a whole new audience.
- Create a series of posts. Since many professionals are accustomed to writing articles and white papers, it is common to carry that writing style over to blogging. In addition to writing in a more conversational style, trying limiting your posts to one or two main points. Save the other points for future posts, creating a series of posts rather than one long article.
- Revisit your old writings– Things change. People change. Your experiences shape the way you look at things. Don’t be afraid to revisit your old writings and expand upon your thinking, admit you were wrong, or share the “exception to the rule” you have recently discovered.
Leave a comment and share your favorite source of inspiration for blog topics.
