Deciding not to do anything is a decision, and like all of our other decisions, comes with consequences.
Most of us have big dreams when we start our business. We want to solve a big problem. Have more free time. Live a certain lifestyle. After a while, it is easy to get sucked into the day to day activities of our business. As Michael Gerber says, we get stuck working IN our business rather than working ON our business.
Many business owners that I speak with are “doing ok” although they would like to be doing better. They are busy, working hard, but don’t feel they are ready to leave their comfort zone in the short term even though, intellectually, they know it will help them in the long term.
If your business is your vehicle for reaching your personal goals, then what are the consequences of accepting the status quo? Are you resigning to working harder than you wanted when you first started your business? Do you have the time you had hoped to spend with your family? Do you travel as much as you would like?
Whether considering a marketing system or hiring a new employee, the next time you are faced with an uncomfortable decision about your business, consider the consequences of doing nothing.
