Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a marketing cookbook is a great way to help you stay on track (and avoid becoming overwhelmed) with your inbound marketing activities.
Your inbound marketing cookbook contains your "recipe for success". It is a list of your daily and\or weekly goals that help you achieve your longer term goal becoming known as the go to person in your field of expertise.
To get started on your cookbook, select marketing activities that, when done on a consistent basis, will help you get found. These activities may include (but are not limited to) things like:
- Optimizing pages on your website for certain keywords
- Creating posts on your blog
- Leaving comments on other blogs
- Answering questions on LinkedIn
- Contribute to a conversation on Twitter
- Create whitepapers, e-books, and other great content to give away on your web site
- Record a podcast
- Update your Facebook fan page
Once you have selected your activities, set some goals related to how often you will do those activities. Which ones do you think you can commit to daily, weekly, or monthly?
Once you have set your goals write them down and track your progress. You don't need anything fancy for this. I use a weekly sheet that has my various marketing and sales activity goals on it. I use a simple hash mark to indicate when I have completed a task for that day.
