Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world.
What three mistakes in logo design can destroy your business identity?
While establishing a startup, one of the most significant tasks is to design your business logo. Logo is an identity that reflects the company’s prospective image to its audience. The quality logo is not only attractive but has ability to standout from the crowd. Such a logo shows that company has strong dedication to excellence and professionalism. However, a poorly designed logo is often related with business that is weak and undercapitalized. When entrepreneurs go out to design their logos, they mostly do three common mistakes. Eventually, these mistakes develop wrong image, and instead of success in business, an entrepreneur has to face slump beside all other elements of branding are fine.
Logo not designed by professional designer: Designing business logo is not a work of armature. Logos that are designed by non-professionals are usually unable to portray the right message. Hiring a professional logo designer is always the right choice. You get true return if your logo is designed by an expert logo designer.
Complicated design: Simple designs are best, and never go out of fashion. Whereas, complexity in you logo kills the brand image. Too many colors, complicated images and unreadable fonts make your logo complicated and visually unattractive. Complex logos are difficult to apprehend and thus can be rendered ineffective.
Not designed for all mediums: Thirdly, a logo should be designed for all the available marketing and advertising mediums. It would be a biggest mistake to design a logo for one media type and the logo look bad on another type of media. No matter how much striking your logo is but if it is not compatible with all the mediums, it’s a waste of all the efforts. Hence, during designing, make sure to make it looks great wherever you use it.
Unluckily, businesses have already been affected by the recession, and at the same time, if your logo is unable to portray the right message to the right audience; all your marketing and branding efforts would become useless. Research shows that more than half of the businesses fail within their first year. One reason of failure that is usually mentioned by experts is poor or ineffective marketing, and if your logo, which is a greatest marketing tool, does not stand out from those of your competitors, your sales will suffer and resulted in failure of your business.
