Today I want to talk a little about three other items from Tim Berry’s 10 Business Fundamentals post:
#2 Strategy if Focus
#4 The more priorities in a plan, the less likelihood of implementing that plan.
#10 Everything you do in a business rules out something else that you can't do.
Given these three fundamentals, what is your marketing strategy for 2009? What are the one or two things you will focus on to attract the types of customers you want to work with in sufficient numbers to meet your personal goals?
Is this the year you narrowly define your ideal customer and stop trying to serve everyone?
Perhaps you will work on discovering and communicating how you are truly different from everyone else who claims to do what you do.
For some, this may be the year to treat marketing as a business system, so that things happen consistently and in a way that can be measured and evaluated.
All of our businesses are different, so take the time to reflect and chose the one or two things that will make the biggest difference for you in the coming year.
I wish you all a focused, profitable, and personally successful 2009.
