LinkedIn For Sales Professionals

by | Professional Services Marketing

RainToday has a nice set of tips for sales professionals who use LinkedIn. Here are a few of my favorites from their list:

  • If your profile isn't complete, I might not trust who you are when you reach out to me – regular readers here are familiar with building Know, Like, and Trust. There is no sense in being on a social networking site and then hiding information about yourself. I also believe that having a photo in your profile is becoming a "must have"
  • Search is your friend – LinkedIn continues to make their search function more powerful and easy to use.
  • Fill in downtime when you are on the road – Use LinkedIn's radius search to find contacts to meet and share meals with while you are on the road.
  • Answer questions your target audience would be interested in – a great way to help others and to demonstrate your expertise.

You can find the rest of the 11 tips here. Do you have a favorite tip for using LinkedIn? Drop me a comment and let me know.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

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