One of the challenges facing small business owners who blog is coming up with things to write about. Here are 5 tips that I share with my customers to help them come up with ideas for their blog posts:
- Answer your customers’ and prospects’ Frequently Asked Questions (FAQ) – If lots of people are asking, there are probably many more who have the same question but are not asking. Another variation is to answer the questions you wish your prospects were asking before they purchase your goods and services.
- Explain how national and local news events affect your specific target audience. Today the news is filled with stories about the financial market. How does this affect your target customers in the markets you serve?
- Teach others what you learn – have you attended a seminar or read a good business book recently? Share what you have learned with your readers.
- Expand on another blogger’s post. You do read other blogger’s in your industry, don’t you? Join the conversation. Agree, disagree, add your point of view.
- Store you personal tips & tricks on your blog – everyday we spend time figuring out how something works or how to do something more effectively. I use my blog to store this type of information because 1) a blog is easily searched so I can find my notes in 3 months when I run into the problem again and 2) someone else can probably benefit (or show me a better way) from my notes.
What are your favorite sources for blog topics?
