Getting Started With LinkedIn

by | Marketing, Professional Services Marketing

LinkedIn is a popular tool for helping you build and interact with you business network. While LinkedIn is becoming ever more popular, there are still lots of questions about how small business owners can used LinkedIn to grow their business.

I recently came across this article, LinkedIn for Dummies, which provides one of the more comprehensive overviews of LinkedIn that I’ve seen. In addition to explaining some of the ways to use LinkedIn, the article provides the following 6 steps to help you create your profile and get the most out of LinkedIn:

  1. Creating your profile
  2. Connecting to people
  3. Further tips on how to use LinkedIn
  4. Answers\Q&A
  5. How to recommend somebody
  6. Belonging to a group

 

LinkedIn is a great tool for building and maintaining your professional network. Read LinkedIn for Dummies and learn how to make the most of this tool in your business.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

Connect on LinkedIn | Get My Book | Schedule a call | Shoot me an email