How to Use LinkedIn’s New Alumni Mapping Tool

by | Professional Services Marketing

How well do you leverage your alumni network?

LinkedIn has long provided ways for you to search for and connect with fellow alumni. The new alumni mapping tool makes it easier to start with your pool of alumni (or alumni from a different school) and then drill down to find people with the connections and/or skills you are looking for.

The alumni mapping tools gives you a variety of ways to “slice and dice” alumni data. By default, LinkedIn filters the list by the schools and years of attendance from your profile. Using the dropdown selectors at the top of the page you can select either years attended or graduated. The “Change Schools” button allows you to view other schools you attended or any other school:

linkedin-alumni-select

The next section of the tool provides you summary categories about the alumni group.

linkedin-alumni-categories

Categories include:

  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How you are connected

Clicking on a category adds a filter, narrowing the connection results. Filters can be used in combination (where they live + what they do). You can view (and clear) your filters in the light gray bar underneath the attendance selectors:

linkedin-mapping-filters

Below the categories section you will see the “cards” of connections matching your criteria.

This post on the LinkedIn blog provides some example of how you can use the new alumni mapping tool to tap your network to get advice related to choosing a college or major as well as finding a new job.

The alumni mapping tool can also be a great way for small business owners to enhance their networking efforts. Here are just a few examples:

  1. Using the “Where they live” and “What they do” or “What they are skilled at”, you can find local vendors for goods and services you need.
  2. Similar to #1 above, you can find alumni who make good strategic referral partners for your group.
  3. Do you have a list of companies that represent “dream customers” for your business? Use the “Where they work” filter to find a possible introduction.
  4. Travelling out of town for business? Get recommendations on where to stay or where to eat from fellow alumni.

Those are just a few possibilities – share your tips and ideas for using the LinkedIn Alumni Mapping tool in the comments below.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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