Visually Display Your Professional Story on LinkedIn

by | Professional Services Marketing

LinkedIn continues to add great features to help us connect, communicate, and build our professional network. The latest enhancement gives you the ability to easily use visual content to share your professional story.

Now you can enhance your LinkedIn profile by including images, videos, presentations and more. This isn’t reserved for artists or those who work in visual fields, anyone can take advantage of this new feature to tell their story. Share data and results in the form of charts, demo your latest software enhancement, show off the latest project your architecture firm designed – you’re limited only by your imagination.

You can add visual files to the Summary, Experience, and Education sections of your profile. Edit your profile and look for the Add File icon. I’ve circled it in red in the screenshot below (click the image to enlarge).

linkedin-add-file

I keeping with social media practices,  other members can “like” or comment on what you’ve posted.

Here is a short SlideShare presentation from LinkedIn showing some examples of how people with different job functions can enhance their profiles with visual content.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

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